Sponsored By

Kruse Report: The reinvention of wafflesKruse Report: The reinvention of waffles

Nancy Kruse, President

October 3, 2011

1 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Nancy Kruse

Editor’s Note: In The Kruse Report, a feature on NRN.com, food trend expert Nancy Kruse looks at what’s shaping menus across the country.

The origin of the waffle is firmly rooted in the Middle Ages, but its current surge of popularity on menus reflects its compatibility with contemporary dining trends. Savvy chefs are reinventing the waffle as a side, snack or sandwich, and they’re even rethinking its place on the center of the plate.

Food truck operators have exploited the casual, hand-held nature of the product and used it as a jumping-off point for a range of innovative treatments. At Lucky J’s in Austin, Texas, the waffle substitutes for a conventional tortilla in offerings like the Brady Taco, in which Swiss cheese is melted over a bacon waffle, then doused with honey hot sauce.

Wafels and Dinges’ patrons in New York City can cover Belgian waffles, or wafels, with a range of toppings, or dinges. Some of these are authentic, like spekuloos, a spread flavored with gingerbread and cinnamon, while others are fanciful, like the cross-cultural dulce de leche.

A more upscale version can be found on the brunch menu at chef Thomas Keller’s Bouchon Bistro, where roasted chicken and bacon-and-chive waffles are topped with Tahitian vanilla-bean butter and classic sauce chasseur.

See how restaurants are reinventing waffles

Contact Nancy Kruse at [email protected].

About the Author

Nancy Kruse

President, The Kruse Company

Nancy Kruse is a nationally recognized authority and widely quoted expert on food and menu trends. As founder and president of The Kruse Company in Atlanta, Georgia, she tracks the trends and reports on hot-button issues in both the restaurant and supermarket industries.

 A prolific food writer, Nancy is a contributor to Nation’s Restaurant News and Restaurant Hospitality magazines. In demand as a speaker, she regularly addresses restaurant associations, major supermarket and restaurant companies, food manufacturers and promotion boards both here and abroad.

Prior to founding her own company, she served as executive vice president for Technomic, Inc., where she conducted a wide range of consulting assignments for Fortune 500 food and restaurant companies. 

Nancy earned a Master of Arts degree from the Film School of Northwestern University, and she was a Woodrow Wilson fellow in Russian literature at the University of Wisconsin. She has also completed coursework at the Culinary Institute of America, where she has served as guest lecturer. And she has been named one of the Top 100 Influencers in the US by business-networking site LinkedIn.  

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.