Lenny’s Sub Shop Hires Agency To Support Expansion PlansLenny’s Sub Shop Hires Agency To Support Expansion Plans

MEMPHIS TENN. —Lenny’s Sub Shop recently named Impact Marketing its agency of record to provide branding support as the chain moves ahead with expansion plans.

The Memphis-based agency specializes in branding through relationship marketing and strategic consumer messaging. —Lenny’s Sub Shop recently named Impact Marketing its agency of record to provide branding support as the chain moves ahead with expansion plans.

Lenny’s has more than 90 units in 19 states and recently opened several restaurants in new markets in West Palm Beach, Fla.; Overland Park, Kan.; and Portage, Mich. —Lenny’s Sub Shop recently named Impact Marketing its agency of record to provide branding support as the chain moves ahead with expansion plans.

Officials of the chain said Lenny’s Sub Shop plans to open hundreds of locations within the next few years. —Lenny’s Sub Shop recently named Impact Marketing its agency of record to provide branding support as the chain moves ahead with expansion plans.