Nation’s Restaurant News launches new content series on social media influencersNation’s Restaurant News launches new content series on social media influencers

Nation’s Restaurant News, the premier publication serving the entire foodservice industry, is excited to announce a new content series highlighting social media creators who are influencing the food and beverage industries.

The NRN Influencer Insider is an exclusive partnership with Belle Communication, a woman-owned PR agency with over a decade of experience specializing in foodservice, leveraging its proprietary Brilli platform. Brilli is a market research tool that enables foodservice brands to tap into influencers and their followers to gather preference data from hard-to-reach, niche audience groups.

The Influencer Insider will be a monthly series, featuring both print and digital content that taps into Brilli to better understand how social media influencers can be a resource for restaurant companies looking to expand their marketing reach.

“Content creators are increasingly catalysts to food trends that influence how the world eats, and restaurant leaders must be engaged with these creators to understand how guest behaviors and demands are changing,” said Sam Oches, editorial director for NRN’s parent company, Informa Connect Foodservice. “We’re excited to partner with Belle Communications and its Brilli tool so that we can have our finger on the pulse of that change and share those insights with our audience.”

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Nation’s Restaurant News has been the industry’s leading source on the rising power of Instagram, TikTok, and content creators in the world of restaurant marketing. That includes the 2024 Power List, which highlighted 25 social media influencers who were sharing restaurant and food related content.

“This partnership with Belle and Brilli fortifies NRN’s leadership position in providing content showcasing social media influencers and how restaurant leaders can both learn from them and work with them to enhance their menu and marketing efforts,” Oches said.

“Influencers have a unique connection with their followers — they’re an untapped resource for understanding emerging trends and consumer preferences,” said Kate Finley, founder of Belle Communication. “We’re looking forward to employing our Brilli product to give NRN readers a way to learn directly from foodie creators for both B2C and B2B applications.”

The Influencer Insider launched with a story from NRN senior editor Joanna Fantozzi on the five trends that social media influencers expect in 2025.

Click here to learn more about Belle Communication.

Click here to learn more about Brilli.