New ad for phone accessory promotes quick-service chain’s fresh beef Quarter Pounder
McDonald’s has released a new ad featuring Kirby Jenner, a social media figure who has built up a following of over 900,000 by branding himself as celebrity Kendall Jenner’s fraternal twin on Instagram.
In the commercial, Kirby Jenner grapples between wanting to take the perfect selfie and fully enjoying the quick-service chain’s new 100-percent fresh beef Quarter Pounder, messy fingers and all.
McDonald’s answer? The Frylus — a French fry-shaped stylus pen. The promotional item, along with a bonus phone stand, will be given away at more than 2,000 stores for National Selfie Day on June 21 with the purchase of a new fresh beef Quarter Pounder. Customers can look up participating locations online at Frylus.com.
The fry-based product follows a similar vein to the Frork, which proved to be a marketing success for the Chicago-based operator last May.
