Fast-casual concepts like Whataburger, Panera Bread and Umami Burger, among others, are making inroads into the online retail space.
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Whataburger recently began selling its Original Mustard, Spicy Ketchup and Fancy Ketchup online.
As consumers venture further into online shopping, an increasing number of restaurant companies are stocking the Internet shelves with their branded retail products.
While figures for online sales by restaurants haven’t grown large enough to merit research firm coverage, total online U.S. retail sales are growing. Sales reached $231 billion in 2012 and are expected to increase 13 percent to $262 billion this year, according to forecasts by Forrester Research Inc. of Cambridge, Mass.
And growth in e-commerce, which now accounts for about 8 percent of total U.S. retail sales, is outpacing brick-and-mortar sales growth, Forrester said in March. By 2017 e-commerce is expected to reach $370 billion, or 10 percent of all U.S. retail sales, fuele...
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