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Popeyes to debut Dip’n Chick’n LTOPopeyes to debut Dip’n Chick’n LTO

Bret Thorn, Senior Food Editor

September 19, 2011

1 Min Read
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Bret Thorn

Editor's note: This story revises the date when Popeyes' Dip'n Chick'n offer begins.

Popeyes Louisiana Kitchen will launch its latest boneless chicken item Sept. 26 as a limited-time offer.

Dip’n Chick’n is chicken breast medallions marinated in Louisiana herbs, breaded, fried and served with a double-sized portion of blackened ranch dipping sauce.
It’s served with Cajun fries and a biscuit for $3.99.

Popeyes chief marketing officer Dick Lynch would not say how long the limited-time offer would be available.

RELATED: Popeyes makes LTOs a priority

The new item was introduced to follow up on the momentum created with the Rip’n Chick’n limited-time offer in August, Lynch said. That item was a chicken breast cut partially into tenders, with the base intact for customers to rip off pieces as strips. The breast was marinated with a blend of cayenne and habanero chiles and white and black pepper, and served with ranch dipping sauce, Cajun fries and a biscuit for $3.99.

The Dip’n Chick’n is the fifth limited-time offer introduced by Popeyes this year.

In February it offered Red Hot Popcorn Chicken. It debuted Garlic Butter Shrimp and Fries in April, and in July it launched Firecracker Shrimp.

The 1,580-unit AFC Enterprise subsidiary also reprised its award-winning Wicked Chicken, chile-marinated breast strips cut so that they twist into kinky shapes when fried, served with a miniature bottle of hot sauce and ranch dipping sauce.

Wicked Chicken won the Nation’s Restaurant News MenuMasters award for best limited-time offer this year.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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