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Sonic launches 'Real Ice Cream' with free shake promoSonic launches 'Real Ice Cream' with free shake promo

Ron Ruggless, Senior Editor

May 18, 2010

1 Min Read
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Ron Ruggless

Sonic Drive-In is launching its reformulated soft-serve ice cream with a buy-one-get-one free shake promotion.

The 3,500-unit drive-in chain said the shake promotion, which allows the free shake anytime and not just at purchase, will last through June 27. In addition, from Memorial Day to Labor Day, Sonic is offering single-topping sundaes for 99 cents after 8 p.m.

The new formula, billed as “Real Ice Cream,” was announced earlier this year as one of several initiatives that Sonic has planned to reverse sliding sales.

“Strengthening our frozen lineup with the addition of Real Ice Cream is just one more way Sonic adapts our menu to appeal to customers' tastes and preferences,” Dominic Losacco, vice president of marketing for Sonic, said in a statement Monday.

Sonic said it was also improving many of its Frozen Favorites dessert toppings, including chocolate, hot fudge, caramel and pineapple, by reducing or removing high fructose corn syrup.

Contact Ron Ruggless at [email protected].

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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