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The latest restaurant TikTok trendsThe latest restaurant TikTok trends

From discoverability to restaurant reviews, here are the latest trends

Holly Petre, Assistant Digital Editor

October 27, 2022

 

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re talking about TikTok.

TikTok is no longer new. In fact, Nation’s Restaurant News wrote a piece in 2019 about how restaurants needed to pay attention to the social media platform for marketing and messaging purposes. Less than three years later, TikTok has become commonplace for chains and independent restaurants. You’re behind the times if you’re not on TikTok.

We’ve seen the trends on TikTok with people commenting on the way food is prepared, with chefs like Gordon Ramsay getting in on the trend  and millions of views.

We spotted two new trends on TikTok recently. Listen to me explain what they are.

 

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on Spotify, or Apple Podcasts.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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