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Yes, we're still talking about Taco TuesdayYes, we're still talking about Taco Tuesday

Holly Petre, Assistant Digital Editor

May 26, 2023

 

LeBron James has entered the Taco Bell/Taco John’s Taco Tuesday trademark tussle. So has Jack in the Box.

In a twist to Taco Bell’s fight to drop the trademark status of “Taco Tuesday” – claimed by rival Taco John’s since 1989 – NBA all-star LeBron James this week announced his support for Taco Bell’s effort. Taco Bell filed a petition to cancel the registered trademark last week, claiming its intention to “liberate” the phrase for all businesses to use.

James appears in an ad titled “Taco Bleep,” which, according to Taco Bell, “highlights the absurdity of ‘Taco Tuesday’ being trademarked and encouraging the taco community to join together in support of the liberation movement.”

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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