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Baskin-Robbins rolls out chicken-and-waffle flavored ice creamBaskin-Robbins rolls out chicken-and-waffle flavored ice cream

The ‘flavor of the month’ for March is inspired by the growing popularity of the menu item

Bret Thorn, Senior Food Editor

March 1, 2023

2 Min Read
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Baskin-Robbins has launched a new “flavor of the month” meant to mimic the flavors of chicken and waffles.

The Chick’n & Waffles flavor is made with buttermilk waffle flavored ice cream with pieces of crunchy bits with chicken-and-waffle flavoring and a maple syrup flavored ribbon. It contains no meat and will be available through March.

To promote the offering the chain of more than 7,700 retail shops in 53 countries will offer what it’s calling a “bottomless brunch” at one of its locations in New York City.

From 10 a.m. to 1 p.m. on March 7 at the scoop shop at 1225 1st Avenue on the city’s Upper East Side, Baskin-Robbins will serve unlimited scoops of the flavor in a limited-edition Chick’n & Waffles cup.

“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of chicken & waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” Baskin-Robbins’ director of brand marketing, Hannah Suits, said in a press release announcing the new flavor.

“This flavor is a frozen twist on the iconic brunch dish, recreated in a deliciously deconstructed concept that is unique to our shops,” she added.

Baskin-Robbins, citing market research firm Datassential, said chicken & waffles currently appears on 27% more menus than it did four years ago.

Related:A consumer favorite: Chicken and Waffles

Baskin-Robbins is an all-franchised concept, so the operators, but the parent company based on Canton, Mass., suggests a starting price of $3.99 per scoop for this flavor.

The chain, a subsidiary of Inspire Brands, also said it would roll out a new Get Egg-Cited Cake for spring from March 26 through April 9. The cake is colored with Easter egg-inspired pastels and a line of icing that resembles an egg that has been cracked open. It’s also decorated with sugar eggs and three-colored rosettes, as well as frosting grass accents and pastel edible confetti.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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