Beautiful Brands debuts ‘build-your-own pizza’ conceptBeautiful Brands debuts ‘build-your-own pizza’ concept

Ron Ruggless

Beautiful Brands International, parent of Camille¹s Sidewalk Café, has partnered with a Tulsa, Okla., couple to franchise a new concept called Top That! Pizza.

Top That! Pizza, which is owned by Jeff and Lori Walderich, enables customers to create their own pizza much like a sandwich shop and have it served within five minutes.

Top That! offers three crusts and nine sauces, including Italian red, basil pesto, creamy nada vodka, barbecue, Thai peanut, sweet roma red, and angry Alfredo. Toppings include 20 fresh vegetables, 10 meats and seven cheeses, including Asiago, feta, Gorgonzola, provolone, feta, Parmesan, sharp cheddar and Pecorino Romano. 

The inaugural location opened in Tulsa on Oct. 22.

“Sandwich shops have made it so easy, quick and affordable to get fresh-made subs — even healthy ones — so why hasn’t it been done with pizza?” asked Lori Walderich. “We can practically customize a pizza to anyone’s palate and diet without penalizing them on the price.”

David Rutkauskas, founder and chief executive of Tulsa, Okla.-based BBI, said, “No where else can guests build their own masterpiece 9-inch pizza with fresh toppings and have it to them in under five minutes, all for just $5.99.”

Top That¹s creators have partnered with BBI for franchising and development assistance. BBI has 14 concepts in its portfolio. Other brands include Camille¹s Sidewalk Café, Rex¹s Chicken, Caz¹s Chowhouse, FreshBerry Frozen Yogurt Café, Greenz Salads, Dixie Cream Donut Co., Sonny Bryan¹s Smokehouse, Blazing Onion Burger Co, and Le Beau Rouleau Crepes and Croissants.

Contact Ron Ruggless at [email protected].

CORRECTION: An earlier version of this story contained information from Beautiful Brands International that indicated the Walderiches and BBI were ownership partners.