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Chain menus make room for indulgent itemsChain menus make room for indulgent items

Menu Watch

Bret Thorn, Senior Food Editor

April 18, 2011

2 Min Read
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Bret
Thorn


In the first quarter of the year we saw a lot of new menu items aimed at the inner dieter in us all. But now it looks like the inner child is having a say — or possibly the inner glutton.


Better-for-you offerings were abundant early in the year, driven by healthful resolutions and media focused on how fat many Americans have become. After a chocolate break for Valentine’s Day, we saw more for those who were slimming down for warmer weather or abstaining from certain foods during Lent.


But now we’re seeing an array of indulgent items, and Denny’s is leading the way with Baconalia, a limited-time menu the 1,600-plus-unit family-dining chain out of Spartanburg, S.C., launched at the end of March. It features bacon flapjacks, a triple bacon sampler, pepper bacon and eggs and even a maple bacon sundae.


Noodles & Company played a similar tune with its line of grown-up mac and cheese. The 250-unit fast-casual chain based in Broomfield, Colo., introduced a Bacon, Mac & Cheeseburger, which is macaroni and cheese mixed with meatballs and bacon and topped with Cheddar Jack cheese, green onions, tomatoes and breadcrumbs. The Southwestern Chili Mac is similar, but with spicy red chili instead of bacon. Then there’s the Truffle Mac with Baby Portabellas, which also has Parmesan cheese and breadcrumbs.


Even food meant to tide us over between meals seems to be indulgent lately, with items like Dunkin’ Donuts new line of Hearty Snacks that include stuffed breadsticks in cheeseburger or pepperoni-and-cheese flavors — kind of like mini-calzones, really — and hot apple pie. The 9,700-unit quick-service chain also rebranded its bagel twists, available in Cheddar cheese or cinnamon and raisin, to fit in the new line.


Even small is hearty, although maybe less overtly so, at La Madeleine Country French Cafe. The 60-unit casual-dining chain is offering a Mediterranean Mini-Trio sandwich LTO, which is available through the end of May.


The trio includes a country ham sandwich with pineapple, Dijon mustard, mayonnaise and field greens; smoked turkey with pesto, provolone, bacon, lettuce and tomato; and balsamic chicken with herbed Parmesan dressing, field greens and tomatoes on an Asiago pesto roll.


It’s no bacon sampler, but it’s still a lot of food.


Contact Bret Thorn at [email protected].

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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