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Chili's launches revamped menuChili's launches revamped menu

Bret Thorn, Senior Food Editor

January 27, 2010

2 Min Read
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Bret Thorn

DALLAS Street tacos in mini-corn tortillas, a southwestern chicken wrap and pulled pork sandwiches are among the new items at Chili’s Grill & Bar, which has completed a three-phase rollout of its new smaller menu.

The 1,504-unit chain, a subsidiary of Brinker International Inc., said more than 75 percent of the restaurant’s items have been revamped or replaced. The menu size also has been reduced to eight pages from 12 pages. The new items were rolled out in three stages, starting in September with a switch to never-frozen USDA choice beef in its burgers, a Chili’s spokeswoman said.

The announcement of the new menu comes a week after Chili’s said it would end its “3 for $20” promotion, causing some analysts to wonder what the chain would do now in order to drive traffic.

Chili's new menu now includes a build-your-own-burger section. Called “Top Your Oldtimer,” after the chain’s signature hamburger, it lists a choice of a dozen toppings and four sauces that can be added to the hamburgers, including a new Shiner Bock BBQ sauce, named after the Texas beer that’s used to make it.

That sauce also is a new option for the chain’s signature ribs, which have been reformulated and are now slow-smoked over pecan woodchips rather then mesquite

New items on Chili's revamped menu include:

  • "Loaded nachos" with smoked chicken or spicy beef, melted cheese and cilantro sour cream

  • Baby Back Rib Snackers, which are battered, fried and tossed in Shiner Bock BBQ sauce

  • Chicken and green chile soup

  • ACaribbean salad with pineapple, mandarin oranges, dried cherries, cilantro and honey-lime dressing and a choice of grilled chicken or shrimp

  • An Asian salad with napa cabbage, crispy wontons, edamame, green onions, cilantro, sesame seeds, Asian vinaigrette and a “creamy peanut drizzle,” served with a choice of chicken, salmon or steak

  • Ashaved turkey sandwich maple bacon, arugula, tomatoes and honey-mustard on a chile-pepper roll.

  • Abarbecue pulled pork sandwich

  • A“Santa Fe chicken wrap,” with roasted corn, tortilla strips, Cheddar cheese, avocado, tomatoes and ancho chile ranch dressing.

  • Fried shrimp with a creamy cilantro-lime sauce

In addition to its burgers and ribs, Chili's has reformulated recipes for its Southern Smokehouse Burger, chicken Caesar salad and house salad. The chain also has reworked some of its cocktails, with new margarita formulations using premium tequilas.

Contact Bret Thorn at [email protected].

Read more about:

Chili’s Grill & Bar

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

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