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Casual-dining chain to debut “less is more” offering on Sept. 18
Chili’s Grill & Bar is paring its menu back by 40 percent and will introduce a new offering systemwide on Sept. 18, the company said Friday.
The Dallas-based division of Brinker International Inc., said in August that the “less is more” menu would debut this month. The move will cut the menu to 75 items, from the 125 it offered in January.
“By eliminating 40 percent of our menu, we’ve reinvested in meatier burgers, ribs and fajitas – the items that we’ve always been known for,” said Kelli Valade, Chili’s president, in a statement.
The reduction would help Chili’s improve speed of service and positively shift the sales mix with “a simpler menu, better quality, faster execution and stronger value,” Wyman Roberts, Brinker president and CEO, t...
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