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January 14, 2008
CANTON Mass. Dunkin’ Donuts is using the Milky Way and M&M’s brand names to call attention to two of its three new chocolate menu choices.
The additions consist of a Milky Way Hot Chocolate, an M&M’s Donut and a Triple Chocolate Muffin.
The new drink simulates the taste of a Milky Way candy bar, with chocolate, caramel and vanilla nougat flavors, according to the 7,200-unit chain. Dunkin’ Donuts is franchised by Dunkin’ Brands Inc. here, which also franchises the Baskin-Robbins ice cream chain.
The new doughnut is coated with chocolate or vanilla icing and sprinkled with miniature M&M’s candies.
The Milky Way and M&M’s menu items were both developed in collaboration with the candy brands’ parent, Mars Inc.
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Baskin-Robbins