This is a regular feature showcasing the popularity and potential uses of ingredients on the rise. All data is provided by Datassential.
June 20, 2022
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Breakfast wraps, typically consisting of eggs, bacon or sausage, and other traditional breakfast fare in a tortilla or other flatbread, have long been popular as a convenient, portable and flavor-packed morning option both for customers on the go and people who want to tuck into a moderately sized morning meal. Lately they have enjoyed popularity as a viral sensation on TikTok, where users of the social-media site have shared the “Tortilla Wrap Hack,” which although not specific to breakfast wraps has driven this easy, customizable, on-the-go meal to new heights.
Breakfast wraps can be found on 1.3% of U.S. menus, a 58% increase over the past four years, according to market research firm Datassential. 87% of the population have heard of breakfast wraps, and 68% have tried them.
Click through the gallery and watch the video below for more information on this week’s Flavor of the Week, and see how one restaurant is using breakfast wraps on its menu.
