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Flavor of the Week

This is a regular feature showcasing the popularity and potential uses of ingredients on the rise. All data is provided by Datassential.

Guava, a photogenic tropical fruitGuava, a photogenic tropical fruit

The versatile produce is gaining popularity in beverages, savory dishes, and more

NRN staff, Datassential

January 27, 2025

6 Slides
A guava beverage

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Guava is a tropical fruit gaining popularity in the United States thanks to its bold flavor, high vitamin content, and versatility in beverages, desserts, and savory applications. It has a green skin and its insides can be anything from off-white to deep pink. For that reason, it may be popular among restaurant consumers interested in beautiful foods they can showcase on social media.

Currently, guava is primarily popping up in beverages. Just this month, casual-dining chain Native Grill & Wings added a Spicy Guava Rita to its menu, made with Espolòn Blanco tequila, guava, and jalapeño pepper in a glass with a Tajín rim, which it sells for about $12. KFC’s new Saucy concept has a Passionfruit + Orange + Guava Refresher, created to complement chicken tenders and sauces.

Guava is also benefitting from rising consumer interest in Latin American and Southeast Asian cuisines.

According to market research firm Datassential, 76% of the U.S. population are familiar with guava, and 48% have tried it.

Click through the above gallery to learn more about guava, and to see how one restaurant in Miami is using it with chicken.

About the Authors

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

Twitter: @Datassential

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