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How KFC is appealing to Gen ZHow KFC is appealing to Gen Z

Holly Petre, Assistant Digital Editor

February 9, 2023

 

During McDonald’s Q4 earnings call, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, by announcing the launch of its Kentucky Fried Chicken Wraps. They are available nationwide.

The lineup includes the classic chicken wrap, with an extra crispy tender, pickles and mayo wrapped in a tortilla, and a spicy slaw chicken wrap, with an extra crispy tender, KFC’s signature coleslaw, spicy sauce and crispy pickles.

KFC has been testing wraps since early October in select Atlanta locations and a spokesperson for the brand said customer feedback in the market was “overwhelmingly positive.”

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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