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Is Wendy's finally getting breakfast right?Is Wendy's finally getting breakfast right?

Holly Petre, Assistant Digital Editor

March 13, 2023

 

Wendy’s breakfast menu officially turned 3 earlier this month. Well, its latest breakfast menu, that is. The company has offered breakfast before, several times.

Its first foray into the daypart was in 1985, but the chain pulled back after just nine months. It tried again in 2007 and, yet again in 2012. The last go-round was also short-lived because Wendy’s wasn’t meeting its profitability targets.

So, how are things this time around? 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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