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Keeping it realKeeping it real

Chefs balance authenticity, practicality when serving Italian cuisine

Bret Thorn, Senior Food Editor

March 18, 2011

4 Min Read
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Bret Thorn

Cook potatoes and onions with cheese in a skillet, and you have frico caldo, a dish from Friuli on the Italian side of the Austrian border. Thinly slice raw swordfish and top it with an orange fennel salad, and you have Sicilian carpaccio di pesce spada.


Spaghetti and meatballs? Well, let’s just say Italian food has evolved since arriving in the United States.


“When I came to the U.S. in 1979, what people served as Italian food from south of Rome was not really Italian cuisine,” said Los Angeles chef and restaurateur Celestino Drago, who was born on the southern Italian island of Sicily.


“[My] food is very regional and very local. I have always wanted to show people what real Sicilian cuisine was,” said Drago, who currently owns four Los Angeles-area restaurants — Drago, Enoteca Drago, Il Pastaio and Drago Centro — as well as Dolce Forno Bakery in Culver City, Calif.


Finding the balance between authenticity and practicality, and between educating customers and feeding them what they want, is a challenge. But a growing number of restaurants are giving it a try, according to menu research firm Datassential. In its database of more than 4,750 chains and independent operations, nearly 8 percent more restaurants featured Italian dishes that specified a region in 2010 than did in 2006.


Donatella, the newest restaurant of New York restaurateur Donatella Arpaia, gets very specific with the part of Italy it’s trying to represent.


“It’s primarily classic Napoletano, but we branch out into Campania generally,” said executive chef Jarett Appell. 


Napoletano refers to food from the city of Naples, which is the capital of Campania, one of Italy’s 20 regions.


Donatella also features an all-Campania wine list, sometimes to the consternation of servers who must explain to customers why they don’t have Merlot or Chardonnay.


“One customer got up and walked out because we didn’t have Chianti,” Appell said. “He asked, ‘What kind of Italian restaurant doesn’t have Chianti?’”


That’s not to say that all of the food Appell serves could also be found in Naples.


“My sous chef and I like to play around with specials, but certainly [keep] in mind flavor profile and seasonality of ingredients.”


Emulating Neapolitan rotisserie rabbits and turkey legs, Appell makes a spit-roasted poussin, which his customers can relate to more easily. 


When Drago started introducing authentic Sicilian food to the customers at his eponymous Santa Monica, Calif., restaurant in 1991, he did it with an insert of six rotating dishes, such as spaghetti with sardines and fennel, and sweet-and-sour rabbit. 


At La Tavola Trattoria in Atlanta, executive chef Craig Richards limits his focus on authenticity to a springtime celebration called La Grassa — a nickname for Bologna, whose cuisine he highlights for that week — and an early autumn festival of the cuisines of Tuscany and Umbria called Abbondanza.


Richards said the festivals serve three purposes: They bring in diners, they form bridges between the restaurant’s seasonal menus, and they let him test dishes.


His recent La Grassa menu included crispy sweetbreads with chestnut cream, blood oranges and roasted cipollini onions, as well as spinach gnocchi with porcini mushroom sauce and prosciutto.


Often the La Grassa dishes are inspired by Bologna and the surrounding region of Emilia Romagna, and don’t perfectly emulate dishes from the region’s restaurants and cookbooks.


But as Donatella’s Appell puts it: “In the end, most people don’t really care so much about the specifics of the culture of the cuisine you’re trying to emulate. They want good food that, for the most part, they’re familiar with.”

New items at Italian chains in the fourth quarter of 2010:

Maggiano’s Little Italy 


Butternut Squash Ravioli — tossed with sun-dried tomatoes in a light Parmesan butter sauce, amaretti crumbs and toasted hazelnuts. $13.95


Bertucci’s 


Baked Penne Stefano — multigrain penne tossed in a spicy Bolognese sauce with crumbled chicken sausage, onions, garlic and fresh herbs, then topped with provolone and baked in the brick oven. $9.99


Carino’s Italian Grill 


Shredded Beef Pappardelle — wide, northern-style egg pasta with roast beef, onions, carrots and Roma tomatoes in a burgundy tomato cream sauce. $12.49


Butternut Squash Tortellacci — large pasta stuffed with roasted butternut squash, on a bed of fresh spinach, topped with a Gorgonzola cream sauce and roasted pecans. $11.99


Olive Garden

Lasagna Fritta appetizer — Parmesan-breaded lasagna pieces fried and served over Alfredo sauce, topped with Parmesan cheese and marinara sauce. $8.50


Contact Bret Thorn at [email protected].

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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