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McDonald’s gives Tenders a break amid supply issuesMcDonald’s gives Tenders a break amid supply issues

Demand for Buttermilk Crispy chicken surpasses expectations, company says

Ron Ruggless, Senior Editor

December 5, 2017

2 Min Read
McDonald’s gives Tenders a break amid supply issues
Courtesy of McDonald's

McDonald’s Corp. is temporarily removing Buttermilk Crispy Tenders from its menu because of supply problems, the company said Friday.

The Oak Brook, Ill.-based quick-service chain, which re-introduced chicken tenders as permanent menu item in September, said demand for its Buttermilk Crispy Tenders exceeded supply, so it’s temporarily removing them from the menu. They will return later in December, a spokeswoman said.

“Because demand far surpassed our expectations, we will soon take a brief break from serving them at our restaurants,” the spokeswoman said in an email.

McDonald’s added Buttermilk Crispy Tenders to the menu in late September, offering them in four-, six- and 10-piece servings. Customers could choose from nine different sauces.

Jim Lewis, an owner and operator of several high-profile McDonald’s in New York City, tweeted Friday: “You bought too many!!!!  We ran out!!! Stay tuned...will be back end of December!!”

Customers expressed their disappointment. LeAnne Weathers of Georgia tweeted: “@McDonalds Ummmm when did you guys stop serving the Crispy Chicken Tenders that was the best thing you ever had!!!”

The Buttermilk Crispy Tenders were introduced four years after McDonald’s removed Chicken Selects from the menu. Chicken Selects were a permanent item on McDonald’s menu from 2002 through 2013. They were briefly brought back in 2015, but they were not added to the menu as the company worked to simplify operations.

McDonald’s said the Buttermilk Crispy Tenders feature white meat chicken with no artificial flavors, colors or preservatives. The nine sauces include: Creamy Ranch, Honey, Honey Mustard, Hot Mustard, Spicy Buffalo, Sriracha Mac Sauce, Sweet ‘n Sour, Tangy Barbecue and a Signature Sauce.

The tenders were developed after McDonald’s had success with Buttermilk Crispy Chicken in 2015.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless 

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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