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Menu Tracker: New items from Burger King, KFC, and ChipotleMenu Tracker: New items from Burger King, KFC, and Chipotle

Plus innovation at Baskin-Robbins, Bruster’s Real Ice Cream, Bubbakoo’s Burritos, Buona, BurgerFi, Casey’s, Chicken Salad Chick, Chipotle Mexican Grill, Church’s Texas Chicken, Clean Juice, Cracker Barrel Old Country Store, Donatos, El Pollo Loco, Fuzzy’s Taco Shop, Hot Dog on a Stick, Jack in the Box, Jimboy’s Tacos, Krystal, Original ChopShop, Papa Murphy’s, Studio Movie Grill, Turning Point, Velvet Taco, and WaBa Grill

Bret Thorn, Senior Food Editor

March 2, 2023

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When is a taco not a taco?

When it’s a lettuce wrap.

Or maybe it’s still a taco. Who knows?

Jimboy’s Tacos, a chain of around 40 units based in Folsom, Calif., is calling its new item of chicken in a romaine lettuce leaf a Keto Taco, and that’s its choice.

It’s certainly not the first restaurant to do that.

In other taco news, WaBa Grill is testing some at 14 locations,  Fuzzy’s Taco Shop has Margarita shrimp ones, and Velvet Taco, as it always does, has a Weekly Taco Feature. This week it has fried chicken thigh.

Speaking of chicken, KFC is bringing back its Double Down, which is kind of a big deal, and Baskin-Robbins has chicken & waffle ice cream (although it doesn’t contain chicken).

Bruster’s Real Ice Cream has cookie-oriented treats this month.

Burger King is bringing back its melts, and offering a spicy version of its chicken fries.

Chicken Salad Chick has a somewhat spicy new salad, and Cracker Barrel has fried chicken topped with cheese and bacon.

It’s still the fairly early days of Lent, which Church’s Texas Chicken is observing with fried shrimp, and Buona, an Italian beef chain out of Chicago, has a meatless egg sandwich.

In pizza news, Donatos has a pepperoni pie topped with hot honey, Casey’s has one with three types of pepperoni, and Papa Murphy’s has one that uses nacho cheese instead of pizza sauce.

Bubbakoo’s Burritos has a new beef option, El Pollo Loco is putting shredded beef in a tostada, and Jack in the Box has a Mint Mobile Shake that is somehow related to Ryan Reynolds. 

The brunch chain Turning Point has a Pollo Loco Burrito. It’s unclear how the larger chain will feel about that.

Hot Dog on a Stick has berry lemonade, Clean Juice has a blue drink made with spirulina, Studio Movie Grill has a couple of cocktails named for new films, Original ChopShop has new salads and Krystal is glazing biscuits like they’re doughnuts.

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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