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Menu Tracker: New items from Sonic Drive-In, Taco John’s, and Friendly’sMenu Tracker: New items from Sonic Drive-In, Taco John’s, and Friendly’s

Plus innovation at Baskin-Robbins, Burgerville, Dog Haus, Firebirds Wood Fired Grill, Hot Head Burritos, Jet’s Pizza, Junior’s, Lee’s Famous Recipe Chicken, Next Level Burger, Pei Wei Asian Kitchen, Philly Pretzel Factory, Rush Bowls, Rutter’s, Studio Movie Grill, Tacodeli, and Velvet Taco

Bret Thorn, Senior Food Editor

August 2, 2023

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Just because you run a restaurant chain doesn’t mean that you absolutely have to have a spicy-and-sweet menu item, but a growing number of concepts are doing it anyway. This week that includes Firebirds Wood Fired Grill, Pei Wei Asian Kitchen, and Tacodeli.

Lee’s Famous Recipe Chicken, for its part, has a new Nashville hot chicken item.

Rutter’s has new items made with Spam, Next Level Burger has mushrooms flavored like carne asada, and Studio Movie Grill has some green drinks in celebration of the latest Teenage Mutant Ninja Turtles film.

The pink Barbie-themed craze seems to have abated.

Baskin-Robbins is celebrating sports with a Flavor of the Month evoking ballpark snacks, Burgerville is celebrating marionberry season, and Junior’s for reasons of its own (a new Paramount documentary maybe, or the August 16 anniversary of his death in 1977) has a new cheesecake in honor of Elvis Presley.

Friendly’s has a new sundae, Dog Haus has a chicken tikka masala sausage, and Hot Head Burritos sells chorizo now.

Jet’s Pizza has reformulated its gluten-free crust to make it both lighter and more substantial, Philly Pretzel Factory has new pizza made with the same flour as its namesake item, and Taco John’s, no longer the sole owner of Taco Tuesday, has rolled out new burritos.

Related:Menu Tracker: New items from Wendy’s, Taco Bell, and Popeyes Louisiana Kitchen

Rush Bowls is bringing back its Kreamsicle Bowl, Sonic Drive-In has Buffalo chicken bites, and Velvet Taco’s Weekly Taco Feature highlights mushrooms and asparagus.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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