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Menu Tracker: New items from Starbucks, Del Taco and Sonic Drive-inMenu Tracker: New items from Starbucks, Del Taco and Sonic Drive-in

Plus innovation at Bartaco, Bonanza & Ponderosa Steakhouses, Bruster’s Real Ice Cream, Buona, Cafe Gratitude, Carl’s Jr. and Hardee’s, Clean Juice, Dog Haus, Duck Donuts, Dutch Bros, Farmer Boys, Flip’d by IHOP, Freddy’s Frozen Custard & Steakburgers, Fuddruckers, Fuzzy’s Taco Shop, Jimmy John’s, Johnny Rockets, O’Charley’s Restaurant & Bar, Pancheros Mexican Grill, Papa Muphy’s, PDQ, Pizza Guys, Portillo’s, Roy Rogers, Smashburger, Sprinkles, Studio Movie Grill, Taco Cabana, Taco John’s, The Toasted Yolk Cafe , Torchy’s Tacos, Velvet Taco, Zaxby’s and Ziggi’s Coffee

Bret Thorn, Senior Food Editor

March 4, 2022

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MENU TRACKER MARCH 4

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Lent has arrived, and during the 40-day period before Easter when many Christians refrain from eating meat on Friday, chains roll out the seafood specials. This week that includes items from sister chains Bonanza & Ponderosa Steakhouse, sister chains Carl’s Jr. and Hardee’s, Del Taco, Farmer Boys, Freddy’s Frozen Custard & Steakburgers, Fuzzy’s Taco Shop, O’Charley’s Restaurant & Bar, Pancheros Mexican Grill, Roy Rogers, Smashburger, Taco Cabana, Taco John’s and Velvet Taco (because alligator does, indeed, count as seafood).

But of course preceding Lent is Mardi Gras, which is reason enough for chains to roll out New Orleans-themed menu items, even though the first Mardi Gras celebration in the United States was actually in Mobile, Ala., and Fat Tuesday/Carnival is widely celebrated in Catholic communities across the world.

But no matter. Specials inspired by The Big Easy can be had The Toasted Yolk Cafe, an 18-unit chain out of Houston and, again, at Velvet Taco.

Portillo’s actually has a fish sandwich all year long, but it is rolling out a breakfast option for people not eating meat — an egg sandwich made with its signature peppers.

Not really related to Lent, but interesting nonetheless, some chains are taking the plant-based protein route to offering food without meat, including Dog Haus, Flip’d by IHOP and Fuddruckers (or rather the 14 locations operated by franchisee Black Titan Holdings). Cafe Gratitude is a vegan chain out of Southern California that has rolled out a bunch of brunch items.

It is a somewhat odd fact that arguably the most debauched holiday in America, St. Patrick’s Day, always falls during Lent. In fact archdioceses with large Irish-American populations, such as New York City and Boston, routinely issue plenary indulgences clearing its parishioners to break the rules of Lent for the day, and Duck Donuts, Bruster’s Real Ice Cream and PDQ are marking the holiday with green menu items.

Sprinkles is marking Women’s History Month with a collab with chef Brooke Williamson.

Bartaco is continuing its five-week celebration of Margaritas, Clean Juice has new slushie-like drinks made with frozen fruit, Jimmy John’s has a new turkey club and Zaxby’s has upgraded its chicken club.

Starbucks has a new shaken espresso as a permanent addition to its menu, Dutch Bros has a new cold brew coffee with orange and Ziggi’s Coffee has a spicy mocha.

Buona, an old-school chain offering Chicago-style Italian beef, has two new sandwiches — one with more cheese and one with marinara sauce.

Johnny Rockets has milkshakes with breakfast cereal in them.

Papa Murphy’s has new Buffalo ranch chicken items and Pizza Guys has a garlicky white pizza with pepperoni and spinach.

Studio Movie Grill is celebrating The Batman with special drinks, Torchy’s Tacos has a taco with chicken and waffles in it, and Sonic Drive-In has a burger with extra bacon.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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