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MenuMasters: Old Bay Hot Chocolate, Beyond Fried Chicken and squid-free calamariMenuMasters: Old Bay Hot Chocolate, Beyond Fried Chicken and squid-free calamari

Plus a chain’s interpretation of quesabirria, beef tartare with oysters and a new low-carb noodle

Bret Thorn, Senior Food Editor

January 12, 2022

6 Slides
4 Vaso chicken calamari

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One of the many, many food predictions for 2022 is that plant-based chicken will be the next frontier in meatless eating. KFC has pushed that forward with the nationwide launch of its Beyond Fried Chicken, available now for a limited time.

But Americans still love chicken, certainly more than they love squid — not that there’s anything wrong with squid — so the chef at Vaso in Columbus, Ohio, came up with the clever and low-food-cost idea of using the poultry instead of the seafood in his version of calamari.

Mexican chain Taco Cabana has jumped on the quesabirria trend, but has renamed it for a broader audience to Birria Quesadilla.
THB Bagelry and Deli in the Baltimore area has teamed up with McCormick Company, which is based in Baltimore, to offer a hot chocolate spiced with Old Bay seasoning. Locals are reportedly loving it.

Noodles & Company, the fast-casual noodle chain, is continuing its barbell approach to menu innovation, introducing lighter items more-or-less alternately with more indulgent ones. Having rolled out stuffed tortelloni last year, now it’s testing low-carb pasta called LEANguini.

Beef tartare has swung back into fashion, and at The Madrigal in San Francisco it comes with fried oysters. Read on to learn why.

Contact Bret Thorn at [email protected] 

Related:MenuMasters: Fried chicken ramen and Sichuan pepper wings

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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