This is a regular feature showcasing the popularity and potential uses of ingredients on the rise. All data is provided by Datassential.
The dish’s versatility allows restaurant operators to experiment with unusual flavor combinations
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Overnight oats are a social-media-driven, no-cook breakfast option made by soaking oats — rolled or steel-cut — in milk or yogurt and often topped with fruits, nuts, or seeds. Overnight oats are making inroads on restaurant menus, particularly at fast-casual brands including Au Bon Pain.
Overnight oats’ versatility allows restaurant operators to experiment with unusual flavor combinations. They appeal to wellness-focused consumers, particularly younger Gen Z clientele; according to market research firm Datassential, 55% of the population has heard of overnight oats and 28% have tried them.
With predicted growth of 140% over the next four years (following 32% growth over the last four), according to Datassential’s MenuCast prediction tool, overnight oats can be a smart addition to any breakfast menu, tapping into demand for “better-for-you” options.
Click through the gallery above to learn more about overnight oats and see how one fast-casual restaurant chain is using them on the menu.
