NYC outlet joins gluten-free certification program
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Bret Thorn
Rosa Mexicano, a 10-unit upscale Mexican chain based in New York City, is bundling menu items for lunch and dinner in a combination meal offering.
The Flavor Fixe menu allows customers to order a $16.50 two-course lunch or $32 three-course dinner, mixing appetizers, main courses, desserts and beverages.
To promote the new bundling deal, the chain launched a sweepstakes-style competition to win a family-style “Flavor Fixe Fiesta” for 10 people. Entry forms are available in each restaurant and at rosamexicano.com. One winner per restaurant location will be selected.
Lunch options include guacamole prepared tableside, chicken flautas, tortilla soup, chicken enchiladas, vegetarian tacos, a cheeseburger with sweet potato fries, tres leches cake and cheesecake.
Dinner options also include a salmon filet with tropical fruit mole, a chicken tortilla pie, carne asada, crispy pork shank, and beer or Margaritas.
The offer is not available on weekends at some locations, at lunch at the First Avenue location in New York or at dinner at the Lincoln Center location, also in New York. It is not being offered in Miami Beach, Fla.
Separately, the Rosa Mexicano outlet in New York’s Union Square has become the first restaurant to join a new gluten-free certification program established by Celiebo, a New York-based advocacy group for the celiac and gluten-intolerant community.
The certification requires that a restaurant staff take a three-day education program addressing safe practices, menu development, food preparation and service.
“We are thrilled to partner with Celiebo in this endeavor, said Rosa Mexicano culinary director David Suarez. “Gluten-free diners are a growing segment of the population, and I have already received requests for gluten-free alternatives to our signature dishes.
“We knew the time was right to become more gluten compliant and actively sought out the expertise and resources of Celiebo to move us forward in this transition,” he said.
Celiebo said consumers spent more than $1.7 billion on gluten-free foods in 2010.
Rosa Mexicano operates three locations in New York City and also has restaurants in Hackensack, N.J.; Washington, D.C.; National Harbor, Md.; Atlanta; Los Angeles; and Miami and Miami Beach, Fla.
Contact Bret Thorn at [email protected].
