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MenuMasters: Trends for late summer and early fallMenuMasters: Trends for late summer and early fall

Watermelon and pumpkin spice are sharing space on menus as the seasons change

Bret Thorn, Senior Food Editor

August 16, 2022

8 Slides
Camphor Pommes Anna

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This has been the summer of watermelon, with the fruit appearing in many drinks and salads to reflect seasonality, but also, with its high water content, to help consumers feel hydrated, which seems to be a particular priority among younger people. That’s reflected in Chart House’s latest limited-time offer, a watermelon carpaccio.

Elote, the Mexican street food of corn on the cob brushed with spices and usually mayonnaise and cotija cheese, is also a trendy summertime offering, but usually not actually on the cob but in salads, appetizers etc., which we’re seeing with a new grain bowl at Zoup! as well as in a seasonal hushpuppy appetizer at the new Pioneer restaurant in Cleveland.

However, although we still have a solid month to go with summer, some chains are already anticipating the fall with new pumpkin-spice items. Krispy Kreme and Red Robin Gourmet Burgers & Brews are among the first out of the gate with their autumnal specials.

In a less widespread but nonetheless interesting trend, miso, the fermented Japanese soy paste, is increasingly being used to add a savory element to cocktails, such as in the Yacht Rock at Hawksmoor NYC.

Enthusiasm for low-carbohydrate items continues, and Papa John’s is responding by offering guests pizza toppings in a bowl, but there is a time and place for starch, especially if it evokes both nostalgia and exoticism, such as with the Chaat Pommes Anna at Camphor in Los Angeles.

Related:MenuMasters: Trending dragon fruit and Krispy Kreme’s new soft serve

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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