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FAT Brands CEO Andy Wiederhorn said that they will bring back the ’50s diner theming from before Johnny Rockets underwent a rebranding in 2016
Joanna Fantozzi
Following FAT Brands’ announcement on Thursday that the global franchising company would be acquiring Los Angeles-based burger chain Johnny Rockets next month, FAT Brands CEO Andy Wiederhorn — who is taking over as CEO when the acquisition goes through — said that one of their priorities would be to bring back the ’50s diner theming that Johnny Rockets was originally known for.
“We love the original look of the brand and we think there will be opportunities to bring that back,” Wiederhorn said, adding that he thinks that the burger chain should be brought “back to its roots” of banquet booths, servers wearing paper hats, and customers playing jukebox tunes.
In 2016, the Johnny Rockets company announced a rebrand, which ditc...
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