Domino’s launches custom contactless delivery during coronavirus crisisDomino’s launches custom contactless delivery during coronavirus crisis

Joanna Fantozzi

Domino’s Pizza unveiled new contactless delivery policies on Monday to customers and investors as part of its detailed coronavirus crisis plan. As an industry leader in delivery and off-premise sales, Domino’s is in a unique position to take advantage of restaurant industry struggles during the coronavirus pandemic as more people rely heavily on takeout and delivery for meals.

Although many restaurant brands and third-party delivery are now offering or requiring contactless delivery, Domino’s takes it one step further by offering custom drop-off points. Customers can indicate where they would prefer their order to be left by a pizza delivery person: whether that’s by the front door, at a reception desk or on a bench. Domino’s also clarified that it will continue to deliver to shelters, hospitals and other healthcare facilities.

“Many of our international stores have been successfully executing contactless delivery safely in the face of this viral threat and we have learned a lot from their experience,” Domino’s CEO Ritch Allison said in a letter to customers.

With the new safe delivery methods, customers have the option of selecting contactless delivery when they order online, leaving instructions for where they’d want the order to be placed, and selecting pre-payment and pre-tipping options to minimize hand-to-hand contact. Once a customer’s order has arrived, she will be notified, and the pizza delivery person will place the pizza on a “safe and clean surface” and stand back “a safe distance” until the order is picked up.

Related:Domino’s Pizza expands its GPS tracking technology for pizza delivery nationwide

In addition to contactless delivery, Domino’s also announced that it would be expanding paid leave for full and part-time hourly employees at corporate stores, and that any employees under quarantine would be paid. The company has also stated that it has  enhanced its cleaning and hygiene practices.

Domino’s did not respond to requests for more detail in time for publication.

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