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Grubhub outlines aggressive strategies as order growth slows downGrubhub outlines aggressive strategies as order growth slows down

Delivery company plans to add non-partner restaurants to its platform, a strategy employed by rivals

Nancy Luna, Senior editor, Nation's Restaurant News

October 29, 2019

4 Min Read
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Grubhub, which has lost its market share lead to DoorDash, went on the offense during its latest earnings period by issuing a lengthy shareholder letter outlining the brand's aggressive strategies for increasing daily orders and restaurant inventory. 

The 10-page letter, released Monday night and signed by CEO Matt Maloney and CFO Adam DeWitt, described multiple challenges the company faces amid fierce competition.

Here’s what restaurants need to know:

Sticky time is down: New diners to the Grubhub app are not sticking around as much as they used to. The company said new third-party rivals entering the $200 billion online and delivery space is a likely reason for the decline.

“We saw that our newer diners, particularly those in our newer mar...

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About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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