The Counter names Bryan Vicentini president, COOThe Counter names Bryan Vicentini president, COO

The Counter burger chain has promoted Bryan Vicentini to the role of president and chief operating officer, the company said Tuesday.

Vicentini fills a position that was previously held by Ed Casey, who left the company in November 2010.

Previously vice president of operations, Vicentini has been with the Culver City, Calif.-based chain since 2010. Before joining the company, he was senior director of operations for RA Sushi, a concept owned by Benihana.

In his new role, Vicentini will continue managing day-to-day operations, overseeing all departments and team members, maintaining vendor relations, and working with franchisees and partners, the company said.

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“Bryan has shown outstanding leadership in the last two years with The Counter,” said Jeff Weinstein, founder and co-chief executive. “We’re excited to have him at the helm as we continue to expand The Counter brand.”

Founded in 2003 in Los Angeles as a casual-dining brand offering build-your-own burgers, The Counter has 33 restaurants in the United States and 3 units internationally.

This article has been revised to reflect the following correction:

Correction: November 28, 2012 An earlier version of this article misstated the unit count of The Counter. The Counter has 36 total units.

Contact Lisa Jennings at [email protected].
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