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A closer look at KFC’s streetwear collectionA closer look at KFC’s streetwear collection

The brand is the latest to tap into the Instagrammable restaurant fashion trend

Holly Petre, Assistant Digital Editor

December 14, 2018

7 Slides
A closer look at KFC’s streetwear collection

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It’s not enough for customers to Instagram food from their favorite restaurants anymore. Now they want to use fashion to show they literally are what they eat.

And major quick-service brands — including KFC, Taco Bell and White Castle — are answering the call.

Louisville, Ky.-based KFC recently made its foray into fashion by partnering with Japan-based designer NIGO and streetwear brand Human Made for a capsule collection centered around the American iconography of Colonel Sanders. The pieces have a heavy focus on the classic red and white stripes along with the Colonel’s face and archival photographs of the man himself. KFC’s collaboration shows that the fashion world has taken quick-service restaurants seriously as not only an inspiration, but also an integral part of the line.

Take a closer look at the collection.

Contact Holly Petre at [email protected] 

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About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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