Chain reveals next big national menu item at immersive event
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Taco Bell superfans are traveling from 21 states to be a VIP Supreme at the chain’s branded pop-up hotel, which opened its doors Thursday afternoon at a chic desert resort in Palm Springs.
No stone was left unturned for guests stepping foot inside The Bell: A Taco Bell Hotel and Resort – from the Taco Bell-embroidered waffle robes to the taco-shaped sugar cookies left on the hotel pillows. The first-day of the immersive event was attended by social media influencers, Millennial and Gen X celebrities, media and special fans -- including a couple celebrating their honeymoon after getting married last month at the Taco Bell Cantina in Las Vegas.
The biggest reveal on the first day: Taco Bell let fans sample a yet-to-be released national menu item. The Toasted Cheddar Chalupa is the brand’s twist on the classic chalupa.
Want to learn more? Take a look at our gallery.
Also, stay tuned later for an in-depth interview with Jennifer Arnoldt, Taco Bell’s senior director of retail engagement and experience. She spills the beans on how the Irvine, Calif.-based chain spent months creating a one-of-a-kind hospitality event for Taco Bell fans.
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