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A look at Taco Bell’s Live Más Café testA look at Taco Bell’s Live Más Café test

The chain’s new concept is now in pilot in a San Diego restaurant in partnership with longtime franchisee Diversified Restaurant Group

Alicia Kelso, Executive Editor

December 10, 2024

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Taco Bell Live Más Café 13

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Taco Bell has launched a new beverage concept called Live Más Café in San Diego in partnership with its longtime franchisee, Diversified Restaurant Group. The café includes specialty drinks like Chillers, Agua Refrescas, coffees, and more, alongside traditional Taco Bell menu items. The company describes it as "a unique experience where fans can enjoy specialty drinks ... This café redefines the Taco Bell experience with an innovative beverage lineup and Bellristas, providing exceptional flavor and hospitality in a cozy, inviting atmosphere, all while maintaining the great value customers love."

Contact Alicia Kelso at [email protected]

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About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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