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Datassential: ‘Taco Bell might have another McRib on their hands’
When it comes to limited-time offers released on menus in recent months, quick-service standouts include KFC’s one-day plant-based chicken nuggets, an alternative meat Whopper at Burger King and Taco Bell’s creative iterations of Nacho Fries.
The Mexican-inspired chain is also earning high craveworthy marks for its latest shell innovation, the Toasted Cheddar Chalupa, according to consumer research from Chicago-based research firm Datassential. Likewise, promotions designed around popular meat alternatives are drawing a better-than-average response from consumers, according to the company.
Here’s a closer look at some of this year’s most successful LTOs and what to watch for next from the country’s biggest restaurant brands.
Taco Bell inve...
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