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Adding DoorDash, Grubhub to third-party delivery mix pays off for McDonald's in Q4Adding DoorDash, Grubhub to third-party delivery mix pays off for McDonald's in Q4

Chain's expanded delivery reach drives 5.1% growth in U.S. same-store sales; traffic down 1.9% for 2019

Nancy Luna, Senior editor, Nation's Restaurant News

January 28, 2020

3 Min Read
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McDonald’s Corp.'s strategic move last summer to drop Uber Eats as an exclusive third-party delivery partner is paying off.

The Chicago-based quick-service chain, which added DoorDash and Grubhub to its last-mile delivery mix in the second half of 2019, posted U.S. same-store sales growth of 5.1% for the fourth quarter ended Dec. 31, 2019. That's up compared to 2.3% growth for the same quarter, previous year. 

Delivery was a strong contributor to same-store sales growth as the company was able to penetrate new markets by adding two more delivery partners. Globally, delivery has become a $4 billion business for the brand.

In 2019, McDonald’s posted systemwide sales of more than $100 billion. Global same-store sales for the year grew 5.9%, the highest in more than 10 years. In the U.S., comparable restaurant sales grew 5% for the year — the best since 2006, the company said Wednesday during earnings.

McDonald's president and chief executive officer Chris Kempczinski, who became CEO in the fourth quarter, called 2019 a milestone year. In the U.S., comparable restaurant sales grew 5% for the year – the best performance since 2006, McDonald’s said.

“Through the execution of our Velocity Growth Plan, we once again served more customers the food they crave, marking three consecutive years of global comparable guest count growth,” Kempczinski said in a statement.  “As we look to 2020, we will continue to deliver delicious food and optimize our investments as we further transform the experience for our customers through added convenience and digital engagement.”

Related:McDonald’s pushes breakfast chicken nationwide

Chief Financial Officer Kevin Ozan said the brand’s significant achievements are tied to the chain’s Velocity Growth Plan, which includes improving the customer experience through menu innovation, store remodels and new technologies. 

“As we begin 2020, we remain committed to our capital allocation philosophy to reinvest in the business to drive profitable growth and return all free cash flow to shareholders through a combination of dividends and share repurchases,” Ozan said in a statement.

Still, guest counts in the U.S. continue to be a problem for the brand. In 2019, U.S. traffic was down 1.9%.

On Tuesday, the brand announced plans to expand its Chicken McGriddles and McChicken Biscuit breakfast sandwiches systemwide. The expansion comes on the heels of The Wendy’s Co.’s breakfast push. McDonald’s also noted that it was working on speed of service at the drive-thru. The company said that its McDonald’s USA division had reduced drive-thru wait times by an average of 20 seconds across all dayparts in 2019.

Related:Chick-fil-A is the largest competitive threat to McDonald’s in the U.S., report states

Total revenue for the quarter increased 4% to $5.35 billion. The company reported quarterly net income of $1.6 billion, or $2.08 cents per share, compared to $1.4 billion, or $1.82 per share, for the same quarter, prior year.

McDonald's closed 2019 with 13,846 U.S. restaurants, down from 13,914 in 2018.

Contact Nancy Luna at [email protected] 

Follow her on Twitter: @fastfoodmaven

Updated: This story was updated to add more details from Wednesday's earnings call. 

About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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