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Burger King franchisee Carrols Restaurant Group Inc. installs kiosks, pilots Sizzle prototypeBurger King franchisee Carrols Restaurant Group Inc. installs kiosks, pilots Sizzle prototype

Restaurant operator increases number of hours offered for late-night options

Ron Ruggless, Senior Editor

November 10, 2023

3 Min Read
Burger King Sizzle Prototype Carrols Q3
Carrols has piloted the first Sizzle Burger King prototype with a new ground-up unit in Marion, N.C.Burger King Corp.

Carrols Restaurant Group Inc., the largest Burger King franchisee in the United States, is installing self-order kiosks in about 250 restaurants, boosting its digital business, and also piloting the Sizzle remodel program, executives said this week.

Syracuse, N.Y.-based Carrols, which franchises 1,020 Burger King restaurants in 23 states as well as 60 Popeyes Louisiana Kitchen units in six states, released on Thursday its earnings for the third quarter ended Oct. 1, noting that same-store sales for its burger restaurants increased 8.1% and same-store sales for its Popeyes were up 11.7% in the period.

“Our digital business, including delivery and mobile, has also seen substantial growth and is now approaching 10% of our overall sales, a year-over-year increase of 300 basis points,” said Deborah Derby, Carrols president and CEO, said on an earnings call.

“There are two major areas, which we believe are contributing to this increase,” she continued. “First, the successful marketing and product launches by our franchisor, including the BK Royal Crispy Wraps, have amplified Burger King's relevance across demographic groups, including the younger consumer, which is generally more tech savvy. We've seen across the board improvements to both mobile and delivery in terms of comp sales, traffic, and average check.

Related:Deborah Derby named CEO of Carrols Restaurant Group, Burger King’s largest franchisee

“Second, delivery continues to benefit from our relatively strong dinner and late-night performance, with the latter continuing to be aided by our increased hours of operations,” Derby said.

Derby said Carrols is in the process of rolling out self-order kiosks at about 250 of its restaurants over the next four months with the majority of that investment being funded by Burger King's Royal Reset program. “While Burger King is still early in the testing and adoption process, we're encouraged by the results that they have seen thus far,” she said.

Royal Reset is part of the $400 million “Reclaim the Flame” investment that Toronto-based parent Restaurant Brands International Inc. committed to in September 2022.

Burger King Corp., which said the “Reclaim the Flame” initiative was to turn around its U.S. quick-service business, plans to evolve the program in the second year with a new Sizzle store design and “You Rule” marketing efforts, said Tom Curtis, president of Burger King U.S. and Canada.

Carrols, which has operated Burger Kings since 1976 and Popeyes restaurants since 2019, also opened the first ground-up Sizzle Burger King prototype, a format introduced recently at the company’s franchisee convention in Miami.

“We are excited to have the first ground-up Sizzle restaurant in the entire Burger King system, which just opened a couple of weeks ago in Marion, N.C.,” Derby said. Marion is northwest of Charlotte, N.C. “For 2024, we are planning for approximately half of our Burger King remodels to be in this new and improved image.

Derby said operational improvements in the quarter allowed Carrols “to increase our hours of operation by over 3% while reducing labor hours by about 2%, compared to the prior year period.

“We continue to see productivity efficiencies in labor with wage inflation decelerating to approximately 4%, manager and hourly turnover remaining stable and enhanced operational efficiency from our team members,” she said.

For the third quarter ended Oct. 1, Carrols swung to a profit of $12.6 million, or 20 cents a share, from a loss of $8.7 million, or 17 cents a share, in the same period a year ago. Sales increased 7.2%, to $475.8 million, from $444 million in the same quarter a year ago.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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