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Burger King moves a third of field team to electric vehiclesBurger King moves a third of field team to electric vehicles

Restaurant Brands International concept targets 100% EVs by 2030 among reductions in greenhouse gas emissions

Ron Ruggless, Senior Editor

March 24, 2023

1 Min Read
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Burger King Corp. has transitioned 31% of its North American field team fleet to electric vehicles in 16 states, the company said this week, with the goal of 100% electric vehicles by 2030.

The Miami-based division of Toronto-headquartered Restaurants Brands International Inc. said the move would lessen the environmental impact of corporate field members, who travel more than 1,500 miles on average each month, and work toward RBI’s targets of reducing greenhouse gas emissions by 50% by 2030, compared to a 2019 baseline.

“Franchisee success is the end goal of everything our field team does, and restaurant visits are critical to this partnership,” said Jeromy Gwin, Burger King’s corporate franchise business partner, in a statement. “I’m proud to work for a company that allows me to do my job in a more sustainable way.”

Burger King worked with Element Fleet Management, the automotive fleet company, to source the EVs and launch the program.

“It was instantly clear Burger King is serious about following through with their commitments and finding solutions that have long-term payoff and positive impact on the environment,” said David Madrigal, Element’s chief commercial officer.

“The brand’s enthusiasm for the goal, combined with the team’s responsiveness and active partnership. enabled us to mobilize vehicle sourcing and charging infrastructure installations at record speed — making this our fastest program launch across the nation to date,” Madrigal added.

Related:Who is Josh Kobza, the incoming CEO of Burger King-parent RBI?

RBI has outlined its sustainability commitments and progress at its website.

As of Dec. 31, Burger King, founded in 1954, had more than 19,700 locations in more than 100 countries and U.S. territories. RBI also owns the Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs brands.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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