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Burger King parent Restaurant Brands International is modernizing drive-thrusBurger King parent Restaurant Brands International is modernizing drive-thrus

New digital boards offer predictive selling, loyalty and contactless payments

Ron Ruggless, Senior Editor

October 27, 2020

3 Min Read
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Restaurant Brands International Inc. is modernizing the drive-thru experience at more than 10,000 Burger King and Tim Hortons locations, with Popeyes Louisiana Kitchen beginning its own rollout later this year, the company said Tuesday in releasing third-quarter earnings.

The Toronto-based quick-service company said the new drive-thru experience, which includes 40,000 digital screens, will offer “predictive selling” technology, integration with restaurant loyalty programs and remote, contactless payments.

About 800 Tim Hortons units have been upgraded so far, said José Cil, RBI CEO, in an earnings call with stock analysts, “and while it's still early, we're encouraged by the sales impact.”

“We expect to have upgraded all of our Tim Hortons ...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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