Brand becomes official quick-service restaurant partner in multiyear agreement
The Federación Mexicana de Fútbol and Soccer United Marketing — the commercial arm and partner of Mexico’s annual U.S. Tour for more than two decades — are partnering with Burger King in the United States in a multiyear deal.
The burger brand, a division of Toronto-based Restaurant Brands International Inc., has been named the official quick-service restaurant of the senior Mexican National Teams in the U.S. and will partner with the them as they participate in the men’s MexTour and women’s MexTour W.
Burger King’s deal calls for in-venue signage and fan experiences. Additionally, Burger King will unveil a special match day meal offer that is designed around MexTour matches.
Following the 2024 MexTour, U.S. fans will also see a Burger King presence during the Mexican Men’s National Team match on Oct. 15 against the U.S. at Akron Stadium in Mexico.
"We couldn’t be more thrilled to be sponsoring the Mexican National Teams and to help fuel its passionate and devoted fans,” Pat O’Toole, Burger King North America’s chief marketing officer, said in a statement. “We look forward to celebrating all of the exciting moments over the next several years alongside the MNT and its fans with delicious gameday offers, special experiences and much more.”
Both the Mexican men’s and women’s national teams have played a series of games across the United States this year. MexTour W featured two matches earlier this year in Orlando, Fla., and San Antonio, Texas, following a semifinal run in the Concacaf W Gold Cup.
The Mexican Men’s National Team’s MexTour featured matches against Bolivia in Chicago, Uruguay in Denver and Brazil in College Station, Texas.
Each tour stop features the AT&T Futbol Fiesta fan fest, as well as fan and media events. Mexico’s supporters have responded with an average attendance of nearly 60,000 per match in the last decade.
“The Mexican Men’s and Women’s National Teams are among the icons of the global sport of fútbol, so it’s fitting that an iconic brand like Burger King is now a major partner and supporter of the FMF and MexTours,” said Carter Ladd, Soccer United Marketing’s chief revenue officer.
Burger King, founded in 1954, has more than 19,000 locations in more than 120 countries and U.S. territories.
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