Amid ‘Eat Fresh Refresh’ and other changes, America’s largest restaurant franchisor looks abroad for growth.
For much of its nearly 57 years, Subway was focused on growth for growth’s sake.
From the moment it opened the first Pete’s Super Submarines in Bridgeport, Conn., in 1965 until it had more than 41,500 Subway restaurants globally in 2019, adding franchised units — to many thousands of franchisees — was the meat and cheese of the sandwich brand.
But times have changed, and so has Subway.
When franchise veteran John Chidsey took over as CEO in late 2019 as the first leader from outside Subway founder Fred DeLuca’s family, the brand was facing a restive owner base, congested footprint and long-in-the-tooth menu. Two-and-a-half years and one pandemic later, while still seeing franchise growth abroad, Chidsey is redefining the brand’s definition ...
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