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Charleys Philly Steaks eliminates deli sandwiches to concentrate on its core productCharleys Philly Steaks eliminates deli sandwiches to concentrate on its core product

The company also to launch kids menus systemwide

Bret Thorn, Senior Food Editor

August 24, 2022

2 Min Read
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Charleys Philly Steaks, parent company of Charleys Cheesesteaks and Charleys Philly Steak and Wings, has streamlined the menus at both brands, removing their deli sandwiches to focus on their core item, the company based in Columbus, Ohio, said Thursday.

Charleys Philly Steak and Wings will still serve chicken wings and ice cream, the company confirmed.

In an email announcing the menu change, director of marketing Jason Whitt said that in tests in more than 30 restaurants across the system of more than 700 restaurants, the streamlined menu resulted in a 5% increase in same-store sales.

“Part of the uplift was focusing on our core cheesesteaks, but we also made it easier for guests to customize their cheesesteak with add-ons like bacon, jalapeños, extra cheese, etc.,” he said. “And we also launched a new kids meal as part of the test.”

That kids menu, being rolled out systemwide, includes smaller sized “Lil’ Cali Cheesesteak” options with steak or chicken tenders, plus a chicken finger meal with small fries, a kid’s drink and two Oreo cookies for dessert, except at Charleys Philly Steaks and Wings, which instead will offer a four-piece boneless wing meal with fries, drink and choice of an ice cream cone or two Oreos.

The change comes as many restaurants have moved to simplify operations in the face of labor shortages, rising cost of goods and supply-chain challenges, all of which further complicate the already difficult task of running profitable businesses.

The company recently emphasized its focus on its core item with the launch of its Old School Cheesesteak, made with a double portion of seasoned steak and sautéed onions on a toasted roll with Cheez Whiz, starting at $7.79 for a small.

Charleys Philly Steaks was founded in 1986 when founder Charley Shin started selling cheesesteaks as a 22-year-old student at Ohio State University in Columbus. Apart from his cheesesteak concepts, his umbrella company Gosh Enterprises also operates Bibibop Asian Grill and Lenny’s Grill & Subs.

There are currently 576 Charleys Philly Steaks locations and140 Charleys Philly Steaks and Wings Units.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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