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Chick-fil-A shares some details of its new virtual brands’ menusChick-fil-A shares some details of its new virtual brands’ menus

Little Blue Menu will encompass three restaurant concepts with hundreds of items

Holly Petre, Assistant Digital Editor

September 14, 2021

2 Min Read
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Chick-fil-A on Tuesday revealed new menu details for its delivery-only brand, Little Blue Menu, which was first announced in May.

The quick-service restaurant chain has developed three delivery-only brands that will be piloted at one Nashville location starting this fall under the “Little Blue Menu” umbrella – named for the actual little blue menu at founder S. Truett Cathy’s first restaurant, Happeville Dwarf House.

Atlanta-based Chick-fil-A’s three virtual brands are called Flock & Farm, Garden Day, and Outfox Wings. They will all have their own unique flavors.

“The flavor profiles are fantastic,” said L.J. Yankosky, senior director of the beyond the restaurant team at Chick-fil-A in a release. “The culinary team that developed the virtual restaurants is world-class, and the ingenuity they harnessed for each menu does not disappoint.”

There will be roasted chicken at Flock & Farm and, according to a Chick-fil-A release “a thick-cut pork belly BLT, garden-fresh salad, crispy Chick-fil-A Waffle Potato Fries®, and bone-in wings” all available in a single order.

“There are so many great menu options to choose from, but I’m particularly excited about the delicious oven-roasted chicken from Flock & Farm,” Yankosky added in the release. “The restaurant features marinades made fresh in-house, which were perfected by [senior culinary lead developer Stuart Tracy] and his team.”

Each location of Little Blue Menu will be a standalone and not operate out of existing Chick-fil-A units. The second location is set to open in Atlanta in 2022.

“Delivery is here to stay,” said John Moore, one of the three Chick-fil-A franchise operators who will oversee the Little Blue Menu delivery kitchen in Nashville, in a statement. “Now more than ever, customers want a variety of options delivered quickly, right to their doorstep.”

The Little Blue Menu location in Nashville will be located on Church Street between 16th and 17th street and have a 10-minute delivery radius.

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About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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