Dairy Queen Overhauls Logo For More Modern LookDairy Queen Overhauls Logo For More Modern Look

EDINA MINN. Dairy Queen has given its logo the first significant overhaul in 67 years and will incorporate it into its Orange Julius concept for the first time. —

The new logo uses an updated font for a more modern look and incorporates “a more symmetrical ellipse enhanced with gold and blue swishes signifying food and treats,” according to parent company International Dairy Queen Inc. —

A complete rollout of the new logo is expected to be completed by the end of this year. The logo will appear on point-of-purchase material, on packaging and in TV spots. —

The logo will be available to franchisees who need new store signage or who want to update their signage. —

The new logo is designed to “show our growth as a brand and to reflect the fun and enjoyment associated with our food and soft-serve treats,” said Michael Keller, chief brand officer for the chain. —

International Dairy Queen operates or franchises more than 5,600 Dairy Queen units worldwide. —