New CMO Tim Hackbardt talks about the chain’s winning strategies and new collaboration with Cholula Hot Sauce
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Outside of the pizza and chicken wings sector, Del Taco is among a few publicly traded chains that has logged positive same-store sales during the pandemic.
Del Taco saw a 4.1% increase in its latest quarterly comps, a boost primarily driven by the brand’s drive-thru and delivery operations.
Chains with strong off-premise channels have been well-positioned during the pandemic. But most are still posting negative comps.
So, what’s the secret to Del Taco’s faster COVID-19 recovery?
Chief Marketing Officer Tim Hackbardt, who started just before the pandemic hit, explains during NRN’s latest Extra Serving podcast.
He also reveals Del Taco’s latest menu move, a collaboration with Cholula Hot Sauce.
How will Del Taco take advantage of the fastest growing hot sauce in America?
Listen to our latest podcast to find out.
Nation's Restaurant News · Del Taco’s diversified menu is helping the brand beat brutal COVID odds
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