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Domino’s using AI cameras to ensure pizzas are cooked correctlyDomino’s using AI cameras to ensure pizzas are cooked correctly

DOM Pizza Checker launches in Australia and New Zealand

Joanna Fantozzi, Senior Editor

May 29, 2019

2 Min Read
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Domino’s Pizza Inc. is tackling another store-level issue with AI technology: consistency of pizza quality. Domino’s Australia announced this week the launch of the DOM Pizza Checker in Australia and New Zealand: a smart scanner that checks each pizza against a dataset that shows what a “perfect” pie should look like.

The Ann Arbor, Mich.-based pizza chain said that the new technology — in partnership with restaurant technology company Dragontail Systems — is meant to curtail customer quality complaints, including pizzas that are missing toppings, don’t have enough cheese, or are the wrong temperature, for example.

“If the pizza meets our high standards it’s good to go, and if it’s not made right, we’ll make it again because we’re hungry to be better,” Domino’s Australia CEO Nick Knight said in a statement. “This means our team members won’t lose focus on quality during busy periods and our customers can have greater confidence in our products.”

Dominos-dom-checker.jpgThe pizza checker sits in the kitchen and can scan any pie that comes out of the ovens, “grading” it based on pizza type, correct toppings, topping distribution and other accuracy factors.

“Later this year we will be releasing even more features, including the ability to provide customers with a real-time image of their pizza on the cut bench,” Knight said. “As part of this process, they will also be notified if their pizza has failed our strong quality testing, resulting in a remake.”

Related:Domino’s to launch in-car pizza-ordering capability

The DOM Pizza Checker joins other new technology announcements from Domino’s this quarter, including in-car ordering capability and GPS tracking of pizza orders, announced in late March and April respectively. 

Currently, the DOM Pizza Checker is being used at all units in Australia and New Zealand, but there has been no mention of if the technology will expand to the U.S. or other international markets.

Domino’s did not immediately return requests for comment.

As of March 24, Domino’s had 16,114 stores worldwide.

Contact Joanna Fantozzi at [email protected]

Follow her on Twitter: @JoannaFantozzi

 

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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