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Brands leverage the classic service model to drive traffic and sales during coronavirus closures
Famed fast food brand In-N-Out Burger is no stranger to snaking drive-thru lanes.
But amid the COVID-19 pandemic, the iconic Southern California quick-service chain has seen those lines of customers craving a Double-Double and fries swell.
At peak hours, workers wearing black masks direct cars into double-wide drive-thru lanes, acting more like air traffic controllers. One employee takes orders on a clipboard, while another enters orders from a tablet.
The quick-service chain, which grew sales 7.14% in the latest year and is set to expand into Colorado later in 2020, was open for carryout during dine-in closures. Patio seating is starting to reopen. But like other QSR chains, drive-thru lanes have proven to be In-N-Out’s best ordering chan...
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