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Dunkin’ rolls out Valentine’s Day-themed merch in collaboration with artist Corey Paige DesignsDunkin’ rolls out Valentine’s Day-themed merch in collaboration with artist Corey Paige Designs

Dunkin' has rolled out limited-time merch and menu items for Valentine's Day

Bret Thorn, Senior Food Editor

January 29, 2025

2 Min Read
Select items from Dunkin's Valentine's Day-themed merch line

At a Glance

  • Dunkin' has new Valentine's Day-themed merch developed in collaboration with Corey Paige Designs
  • Seasonal hearth-shaped doughnuts are available, too

Dunkin’ has added to its merch line in the runup to Valentine’s Day with new clothing and a travel mug. The items are available in restaurants nationwide and the clothing is for sale on dunkingear.com.

The new pink and heart-themed clothing was developed in collaboration with New York City-based artist and muralist Corey Paige Designs. It includes $45 crewneck sweatshirts, a $25 baseball cap, $16 crew-length socks that say “Dunkin’ Has My Heart,” and a $25 heart-shaped tote. New pink and purple heart ombre tumblers will be available in stores only while supplies last.

The chain of more than 13,000 restaurants globally is also reprising some limited-time Valentine’s Day themed doughnuts. These include the Brownie Batter doughnut — a yeast shell with brownie batter-flavored buttercream filling and glazed with chocolate icing and sprinkles — and Cupid’s Choice, which is filled with Bavarian cream, and topped with strawberry-flavored icing and sprinkles. Both are available in round or heart-shaped, as are other assorted flavors.

Additionally, Munchkins doughnut holes are available with pink, white, and red heart sprinkles.

These merch drops can create considerable buzz for Dunkin’. The newest line comes just weeks after Dunkin’, a subsidiary of Atlanta-based Inspire Brands, offered a limited-edition Shakin’ Espresso Shaker to promote a limited-time drink, Sabrina’s Brown Sugar Shakin’ Espresso, which is espresso shaken with oat milk and brown sugar flavor.

Related:Sabrina Carpenter stars in Dunkin’ drink promotion

More than 2,000 of those shakers were available for $12.99 apiece at noon on Dec. 31, 2024, and sold out in 17 minutes, a chain spokesperson said.

Dunkin’ has also offered Martini shakers in line with the ongoing Espresso Martini craze, and also rolled out a limited-time line of hoodies and doughnut-shaped sponges for National Doughnut Day, the first Friday in June, last year.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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