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Firehouse Subs sees global expansion opportunity in $1B RBI dealFirehouse Subs sees global expansion opportunity in $1B RBI deal

José Cil, CEO of Burger King parent, and Don Fox, CEO of the sandwich chain, discuss opportunities of acquisition

Ron Ruggless, Senior Editor

November 15, 2021

3 Min Read
Firehouse Subs Don Fox Jose Cil On Acquisition
The planned $1 billion acquisition was announced by, from left, Don Fox, CEO of Firehouse Subs, and José Cil, CEO of Restaurant Brands International Inc.Firehouse Subs

Firehouse Subs sees opportunities for international growth in its planned $1 billion sale to Burger King parent Restaurant Brands International Inc., CEOs of both companies said Monday.

José Cil, CEO of Restaurant Brands International, and Don Fox, CEO of Firehouse Subs, in an interview discussed the planned acquisition, a $1 billion all-cash deal announced Monday morning that would add the 1,200-unit Jacksonville, Fla.-based sandwich chain to Toronto-based RBI’s portfolio, which also includes Popeyes Louisiana Kitchen and Tim Hortons.

The deal is expected to close “within months,” the companies said.

“We've got this unique opportunity,” Fox said. “RBI has the experience of scaling brands, especially internationally. To be able to leverage ...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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